ADOBE, 2022
Transforming a learning platform to an interactive community by creating engagement opportunities
My role
Team
duration
introduction
My journey in the Adobe Learning Manager team
But what is Adobe Learning Manager?
It is a white-label course hosting platform for businesses to give learning experiences to their employees, customers or partners. E.g. if Apple had to set up a private YouTube for their software devs to educate them with courses on leadership, cross-functional teams or career growth etc.
Learn more below!
understanding the user
Scouting opportunities to nurture positive interaction within the community
Learners would be able to learn more if they actively interact with other members on the platform. This would include sharing resources, helping other learners understand the topics better and acknowledging each other for positive contributions to the community.
final outcome
Recommend a course to other learners
Learners can access a ‘recommend course’ option, through which they can send the course as a recommendation to other people along with a custom message. The recommendation will show up as a notification to the receivers.
Situation
Courses can only be shared by copying a URL and sharing it on another messaging platform or email
Issue
The sharing is out of context of the platform and gets lost in correspondence
Discussing course topics in the discussions tab
The Discussions tab allows learners to have conversations about topics discussed in the course amongst themselves or with the author. They can share resources to help each other out and grow through conversation.
Getting inspired from Reddit!
Reddit can be considered the best platform for communities to thrive organically, and they have a fantastic system in place for community members to acknowledge other members on the platform: Awards!
Badges: Bringing comment awards to the platform
Healthy discussions have the power to change minds and drive growth. I explored an opportunity where a learner can reward another for a statement in discussions or an answer in the Q/A tab. These badges will show up on the learner's profile, earning them social status on the platform.
Separating questions from discussions
Having a separate Q/A section keeps the activity of solving queries different from having discussions, helping questions get answered faster. The asker can mark any answer as 'Correct' to surface them above all results.
signing off!
Retrospective
This project motivated me to explore wide compared to deep, and find a variety of opportunities to add value to the learners. Its been delivered to be developed and will be incorporated into the product based on leadership priorities. Here are a couple of most important takeaways:
Thinking out of the domain
I was inspired by Reddit, a service not in the domain of Adobe Learning Manager to add value to this domain. Breaking the boundaries of domain can lead to surprising solutions
Catering to user motivations
Methods for users to interact existed, but they weren't frictionless to the users. Seeing the problems from the lenses of users led to the birth of the Questions tab and the Badges system
Enjoyed the case study? Check the other two out!
This case study is the 3rd of the 3 parts of my internship at Adobe. Check the others out below!